What is the Best Blog Software for Business Blogs ?
By far, the Best Blog Software for business blogs (or any type of blogs for that matter) would have to be WordPress. An open source project that started in 2003, WordPress has now grown to be the most widely used blogging software on the internet today.
It is free to download and can be used free, for both personal and business blogs, as well as being flexible enough to use for business websites as well.
Another reason WordPress is so popular as the best blog software is there are also a vast array of free plugins that can be added to add all manner of features to your business blog. There are plugins that can turn your blog into an eCommerce site, a Forum, a Membership site, a Social Media site and the list goes on and on. Plugins can also be used to add videos, audio clips, photo galleries and flash animations etc, etc.
Another fantastic feature, is there are nearly an endless amount of free WordPress themes that can be downloaded for your site. Plus if you can’t find one you like, there are also many that can be customized to your liking as well.
Here are two free custom WordPress themes
WordPress is also regarded as the Best Blog Software going around because of it’s ease of use and ability to be picked up easily by nearly anyone. There are also countless reference books that not only explain the basics but also how use advanced features as well.
So there you have it, so far we’ve covered the fact that the WordPress blog software is free, most of the WordPress plugins and themes are free and so now you’re probably wondering what’s the catch?
Therefore, what do you have to pay for and how much does it cost?
Well, if you’re planning on doing all the work yourself all you will need to do is buy a Domain Name and some Web Hosting. It’s as simple as that.
Buying a Domain Name for your Business Blog.
Your first decision might be whether to register a “.com” or a “.com.au” domain name. If you want to target only Australia, a “.com.au” may be preferred but a “.com” will be just as effective as long as your web hosting is based in Australia. This will be enough to alert the search engines that your target country is Australia.
A “.com” will also give you the flexibility to target an international market at a later date, if required, as well. Remember, it is easy to change hosting but more difficult to change a domain name. So put some thought into the type of domain name you choose.
Buying Web Hosting for your Business Blog.
This can be a daunting task for anyone new to websites and blogs. There are so many different packages and deals as well as the option to either host locally of overseas. I personally have hosting accounts in both the USA and Australia.
Typically, hosting in the USA is cheaper but if your target market is Australia it is best to use a “.com.au” (if using US hosting) so all the search engines know your target market is Australia. Having said that though, I had a site with a “.com.au” that was hosted in Australia and changed it to the USA.
The site was on page 1 of google.com.au and page 2 of google.com for certain keywords. After the hosting shift the results were reversed and this was despite using a “com.au” and advising Google via the Webmaster Tools.
Therefore if your target is Australia, it might be wise to use Australian Web Hosting.
If you do require web hosting in the USA, I use Bluehost as they offer hosting at a really reasonable rate and offer very good support with little downtime.
In Australia I use Digital Pacific as I’ve found their support to be second to none. The only downside is their phone support is only open during business hours but their website is packed full of lots information. If you’re like me though and place good support and reliability on the top of your list then Digital Pacific is a well worth looking at.
WordPress Themes for your Business Blog Software.
As we’ve already mentioned there are numerous WordPress themes that you can download for free. There are also the free customizable themes mentioned above. The only drawback with using these, is often it’s not easy to find exactly what you want. If you like we can design a custom WordPress theme for your business blog from as little as $50. Inquire here.
So how little does it cost to get your Business Blog up and Running?
Web Hosting from Digital Pacific starts from as little as $4.90 per month and a “.com.au” domain at around $35 for two years, means you can get your business blog up and live for less than $80 per year.
Not bad if you’re prepared to do the work yourself.
So why else is WordPress known as the Best Blog Software for Businesses?
WordPress is also known as a Content Management System or CMS. Basically this means your blog can easily be edited, added to, updated and managed by yourself without the need for web development skills, a knowledge of programing, HTML and CSS etc
Therefore the obvious advantages are, being able to easily update your business blog so as to keep your content current etc. Another big advantage is, because you can update your blog, the search engines will favour your site over a comparable competitors website due to their preference for current and up to date content.
As a consequence your business blog then has the capability to rank higher in the search engines just by the very fact that it’s a blog (that is constantly updated/added to) which can then make it a very efficient marketing tool which can send loads of customers and client to your business.
So you can see, there are many reasons why WordPress is considered by many as the Best Blog Software available today. It is very inexpensive to to set up and very easy to use and maintain.
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