The Small Business Blog, Under Used, Under Estimated and Unfortunately, Misunderstood ?

If you’ve got a Small Business or any type of Business you need to read this because you won’t find a lot of this information anywhere else . . . . .

Now this might seem like an interesting statement to make but let me qualify it first by saying this. What we’re talking about here are small business blogs and how to use one to attract customers to your business, not personal blogs or blogs in general.

Therefore if you’ve got a small business and you’re looking at starting a blog then don’t go searching for information about blogging in general . . . . . because what you’re about to discover here, you’ll have to look long and hard for anywhere else on the internet.

So first all, why would a small business need a blog?

Well the first thing to understand is this . . . . . a blog will have a much greater potential to send customers to your business than a website even will. Why? Well Google and the other search engines tend to favour blogs and the reason why is simple.

Blogs are a haven for quality information on all manner of topics and of course that’s what the majority of people are after, information. Therefore the search engines want to give people what they’re looking, good quality information. This is why sites like Wikipedia rank so high with the search engines. They provide quality information and lots of it.

Now the next thing that needs to be qualified here is that people search on the internet for two types of information, free information and information that they are willing to pay money for. Therefore because we’re talking about business here we’re obviously talking about information people are willing to pay money for and information that is designed to give people the confidence to buy from you or enlist your services.

This is why small business blogs are so powerful and why nearly every small business should add one to their customer pulling arsenal. It’s because you as a small business owner owe it to your small business to be profitable, to grow your customer base and to add to your bottom line.

So why are many small businesses reluctant to start a small business blog ? ? ? ?

Well if you’re a small business owner then I assume you already know the answer to this . . . .

You haven’t got the time OR you just don’t want to spend the money to outsource it right?

Well, can I just a say this? you can easily spend time and money on tasks such as bookkeeping, cleaning and other overheads. And how much money do these overheads actually bring into your business? It’s not a revenue producing activity is it? You basically do it because you have to, because it’s one of those necessary tasks that just comes hand in hand with running a small business.

Therefore wouldn’t you think that to either spend a small amount of time or money once a week, once a fortnight or even just once a month writing an article about your business and what it can do for your customers would be worthwhile? Especially if this activity had the potential to bring in customers and add to your bottom line.

And here’s the best bit . . . . . each time you add to your small business blog you potentially increase it’s customer pulling potential.

You see, most small business owners operate under the business philosophy that you work for an hour and you get paid for an hour . . . . . OR . . . . . you sell a physical product and you get paid for it once and if you want to get paid again you have to sell another product.

This of course is a worthy business ethic but as a small business owner you also need to understand this . . . . . this is the reason why you haven’t got 1 or 2 hours a week or a fortnight to spend time writing an article for your small business blog.

It’s because you are a slave to this concept. You work for an hour and then you get paid for an hour.

This is where the internet is different. You have now entered into the age where anyone can produce something once then keep getting paid for it over and over again.

Let’s repeat that again, just in case you missed it . . . . .

You as a small business owner have now entered into the age of where you can produce something once and then keep getting paid for it over and over again and the tool you can use to achieve this is called . . . . .

the Small Business Blog.

So I ask you, how can you possibly afford to ignore it ? ? ? ?

Well there are really only two reasons that could possibly be stopping you.

Either you love spending excessive hours working in your small business, working weekends, using public holidays to catch up and rushing around everywhere trying to make it all fit in with family and friends . . . . . OR . . . . . you simply don’t know how or somebody has never introduced you to the concept of producing something once and then getting paid for it over and over again.

Well I’m sure you’re well aware that this isn’t a new concept. After all this is how people like Paul McCartney make a living. As we all now he wrote a whole bunch of popular songs back in the 60′s and 70′s that now earn him quite a healthy, passive income, still, 40 years later.

Now I’m not going to suggest for a second that you will be able to use a small business blog to achieve anything that even come close to this, that would be ridiculous. But what a small business blog can do for you is earn you a passive income that you can then go and use to buy back some of that valuable time that your business takes away from you spending more time with your family and friends.

It’s a very powerful concept and one that’s very, very achievable, by anyone (well I’ll be honest, nearly anyone, but you know what I mean).

“But my friends business has a blog and they say that it adds very little to their bottom line and doesn’t bring them many customers at all.” I hear you say.

Well that’s not really all that surprising because here’s the reality . . . . .

Nearly all the business blogs on the internet today are set up incorrectly and have made some very basic but very fatal mistakes. These mistakes restrict the income earning potential for their owners severely and as a result can give an inaccurate representation of just how effective a small business blog can actually be.

This is what you need to know . . . . . there are many small businesses in Australia today that know the secret of how to use a Small Business Blog to attract customers like you wouldn’t believe, PLUS earn their owners a very substantial passive income as well and the good news is . . . . .

We’ll say it again . . . . .

There is no reason why any small business can’t do the same, except for one thing . . . . . . a business owner’s reluctance to take action and just do it . . . . FULL STOP

Therefore, now you’re probably wondering how to go about setting up a small business blog that will attract more customers and can be used to potentially earn you a passive income that you can then use to buy back hours from your small business?

Well, the best thing you can do is contact us today and we can discuss just how to turn your Small Business Blog into the revenue earner that it really should be. And if you like we can discuss how to  earn a passive income from it as well.