Discover the 3 Vital Ingredients Your Business Web Design Needs, to Send a Constant Flow of Customers and Clients to Your Business

Once You Implement These Simple Principles Your Business Website Will Excel Like Never Before . . .

But let’s face it, customers and clients come and go. So there is no doubt that to survive long term you’ll always need a constant stream of new customers and clients.

Therefore, enter the Business website, potentially, the 21st Century’s most efficient and effective way to get you more new customers and clients than ever before.

But this of course is something that you already know if you’re in business. If you haven’t got a Business Website then you really are behind the 8 ball.

Where most Business Websites Fail

What most business owners don’t know is this . . . . most business websites that are on the internet today really do under perform and in many cases, in a really big way. In other words most fail miserably in 3 main areas . . . .

1. They fail to attract any significant traffic,
2. Those that do, often fail to attract a high percentage of “targeted”, “relevant” traffic and
3. Then those that do manage to attract lots of targeted, relevant traffic fail to convert them into inquires and leads.

So you can see, in a nutshell, these are the 3 Basic Essentials that any business website needs to achieve if it’s to be any type of asset at all to a Business, for both the short and long term.

How to Address these 3 Basic Essentials to ensure your Website sends you Loads and Loads of Customers and Clients.

Firstly, you need traffic, it’s as simple as that. And simplistically speaking, the more traffic you get, the more customers your website will send to your business. So where do you get the traffic?

Well most of the sources are pretty well known. Social Media, is the current buzz as Facebook and Twitter can be quite a good source. There are also other sources such as Article Marketing and Press Releases, as well as other more traditional, offline marketing such as newspapers, radio and TV.

But by far the most effective, efficient and cost effective means of marketing your website is with the search engines. In other words, Google, Yahoo and Bing etc.

Why?

Well it’s simple really. The Search Engines deal in Keywords. That’s right, you know how it works . . . . you type a keyword into Google and then Google delivers you a list of results that all have one thing in common . . . .

They are relevant, but not only that . . . .

The more relevant (or specific) you are with what you type in, the more relevant Google will be with the results it delivers you.

And why is this so important?

Well if you’re in the business of selling something (and let’s face it, most businesses are), whether it be a product or a service, you probably already know . . . .

It is always much easier to sell something to someone who is already actively searching for what you have to offer, rather than to someone who might need what you’ve got, but may not necessarily need it when they come across you.

This is the real secret to selling anything. It’s getting connected with just the right type of prospects and this of course is the beauty of the Search Engines. They allow you to connect with these types of people and they do it simply through the correct use of these keywords.

Therefore what you find now is that the search engines allow you to connect with relevant and targeted prospects and this of course is the secret to achieving the second basic essential . . . . attracting a high percentage of targeted traffic or relevant traffic.

So how do you do this?

Well, it all comes down to one Simple thing . . . . SEO. That’s right Search Engine Optimisation. I’m sure you’ve heard the term before. It’s all got to do will optimsing your website so it appeals to the search engines.

But here’s something you may not know . . . .

There are actually two types of SEO. Yes that’s right, 2 types. So if you didn’t already know, that’s ok as this is something that is very rarely discussed.

But, it is also something that you, the business owner, need to know and understand before you get you website built. So let’s explain.

Two Types of SEO

The first type of SEO you need to know about is called Onsite SEO. Basically this has to do directly with your website. It consists of such elements as, your domain name, your page titles, the content on your pages plus several other key ingredients as well. In a nutshell, it directly relates to the structure and content of your Business Website.

The second type of SEO is called Offsite SEO. Now this is the type of SEO that most website owners are familiar with. It relates to how your website appears in the eyes of the search engines on other websites, other than your own website.

In other words it’s got to do with the amount of links on other websites that point back to your website. And simplistically speaking (although there is more to it), the more links pointing to your website the more important your website appears in the eyes of the search engines.

What you need to know about SEO

Therefore here’s what usually happens after a business gets a website built. The business owner gets told that to get onto the first page of the search engines (so as to get any sort of traffic) they then need to hire the services of an SEO company.

The SEO company then charges them a monthly fee to distribute their links all over the internet and then eventually they end up on page 1 of the search engines and their website starts to turn a profit.

Sounds simple right? After all, everyone in business knows that you need to spend money to make money.

But here’s something that most businesses don’t get told when they get their business website built.

What most Businesses Don’t get told about SEO

The more effort and time spent on Onsite SEO, right at the very beginning, even before the website is built, the less time and effort required in Offsite SEO to get your Business Website onto the first page of the search engines.

So what does this mean?

Well for starters, Onsite SEO and getting your Website built, are basically a one off fee. Whereas, Offsite SEO involves paying a monthly fee plus in some cases a set up fee.

Secondly, the overall cost of ongoing Offsite SEO is usually far in excess of the cost to get your website built in the first place.

So you can see the better optimised or the more time and effort spent on Onsite SEO the bigger saving for you in the long run, but not only that . . . .

You will get far better results as well.

So these are the basic essentials to getting “targeted”, “relevant” traffic to your website, which are essential for sending more new clients and customers to your business . . . .

but once you get them there, you then need be able to turn them into customers and clients. Therefore you need to understand this . . . .

How to Turn Prospects into Clients

At this stage (when they first arrive) these visitors (or traffic) are just prospects. They don’t know who you are, they don’t know if you’re credible yet and most of all you haven’t yet gained their trust.

And how do you do that?

Well the first step is to get them to read your website, but the reality is that just because they click onto your web page there is no guarantee that they will stay.

Did you know that when someone comes to your website, you only have a few seconds to get their attention? And if you don’t, they will just click away . . . . and most likely never to return.

This is the reality for many websites and the reasons are twofold,

• Firstly a lot of the traffic they receive isn’t relevant, and
• Secondly, most Business Websites don’t give the visitor a good enough reason to stay

So you can see, most Business Websites don’t even succeed in achieving the very first step. So what sort of chance do you think they have of getting prospects to read their website and then have enough confidence and trust to then take the next step to contact you or buy your products?

Therefore what you place on your web pages is vital. Your images, your design and your layout are all important but here’s one thing that is by far the most important . . . .

What you write is crucial. Even in the this modern age of web design with image galleries, videos, pop ups, audio files and fantastic looking designs you still cannot beat good old fashioned TEXT aka CONTENT or COPY.

“But most people don’t read text”, I hear you say.

Well the reality is this, if your visitors are targeted, relevant traffic they certainly will. Especially if you can satisfy their need for information about what you can do for them or how your products and services can make their lives easier or better.

After all you’ve read this far haven’t you?

So you can now see. This 3rd basic element of converting prospects into customers or at the very least, leads, is vital. Otherwise you’re just spending a whole load of money, time and effort sending traffic to your website only to have them click away.

So finally here’s one big point I’d like to make about getting your website to covert traffic into revenue.

It’s one big mistake that the vast majority (this is not an understatement) of business websites make.

If you, as a Business Owner, can understand and implement this then you will be miles ahead of your competition.

One Big, Common Mistake that MOST Business Websites make, CONSISTENTLY

By far the biggest Mistake most Business’s make is this . . . .

They make their business website all about their business!!!!!!!!!!!

“What ?”

That’s right, you heard me right.

“But isn’t that the idea ?”

Well, yes, to a certain extent. Obviously your prospects do want to know about you and your business. This is part of building trust and earning credibility. But before they get anywhere near that stage, they first want to know what you can do for them.

And how their lives will be better or easier by using your products and services. Therefore you need to be able to orientate your website toward your target market and make it relevant to them.

This part of the process is vital. It is how you can get your prospects to stay on your website and then start the process of gaining trust and credibility and turning a prospect into a lead or customer.

So now you understand the basic essentials to a Business Website. One that can be an important asset to a business, one that can send the business loads of customers or leads and one that is an important part of keeping a business profitable and giving it the ability to stick around for the long term.

So, How Can WebBiZsites™ Help You and Your Business to Succeed on the Internet?

Well it’s simple really, we understand that if you’re in business you need a steady stream of new customers and clients.

Therefore we build business websites with an emphasis on well researched Onsite SEO. This should always be the starting point with any business website, because lets face it . . . .

If you don’t conduct research before you build your website . . . . really, you’re just poking around in the dark and basically leaving your results to chance.

So, all of our websites are;

• optimised to appeal to the search engines, so you can save money on those costly, ongoing Offsite SEO fees,
• optimised for PPC campaigns, such as Google Adwords, so you won’t have to pay top dollar for your clicks,
• optimised to attract “targeted”, “relevant” traffic, so what you’ll find is your conversion rates will be much higher,
• optimised to appeal to you visitors so when they land on your website they are more likely to stay there and follow your “Call to Action”,

So in the end it all adds up to one thing to you . . . . more customers and clients . . . . but remember this,

A Business Website will only ever Cost you Money, when it fails to Make you Money

Therefore you should never consider the money that you spend on your website a cost, because if the money is spent wisely it is an opportunity to use it to increase the profits of your business.

This is something we are very conscious of as we understand that for our business to survive we need to create something for you that will help make your business not just survive, but thrive.

Because we thrive on seeing our clients succeed and would love to be able to help you as well.

We offer the following Business Website services

• Web Design – Business Websites, Designed to get you More New Customers and Clinets (with or without a WordPress Blog),
• Web Resdesign – Redesigning underperforming Business Websites,
• Setting up Google Adwords Campaigns,
• Redesigning underperforming Adwords Campaigns,
• Email Marketing and building Customer Lists,
• SEO Copywriting,
• Website research for Onsite SEO,
• Setting up Forums and Directories,
• Business Consulting
• plus much, much more

Therefore, we’d love to able show you how you can use your Business Website to really add value to Your Bottom Line