Discover What’s MOST Important when it comes to Business Website Redesign but more importantly . . . . Why it’s Vital.

In the Next Few Minutes you’ll Discover that Presentation is Important BUT when it comes to Website Redesign, it’s Definitely not Everything.

One of the biggest mistakes many business owners make when considering a website redesign is to believe that a fresh, new modern look is all that’s required to give them a new or updated website.

Now in some cases this might be all that’s required but if you believe that by improving the look of your website you will increase your conversions then you will be sorely disappointed. How your website looks will play an important role in how well it performs, but what you need to understand is this . . . .

Firstly, the most important ingredient, by far, that you can add to the web page of a business website is words aka text.

That’s right, good old fashioned text will out perform high resolution photographs, flash animations and any other form of modern web design you’d care to mention . . . . and I could give you 101 reasons why. But rather than do that here’s one very powerful example of why this is the case.

The highest paid business web professionals are by far, are quality Web Copywriters. That’s right, they’re the people that write the words that go on the pages of business websites and the reason why they are the highest paid is simple . . . .

It is the work that they produce that gives businesses their biggest Return On Investment. In other words some businesses are more than happy to pay a fortune for web copy because they know it is money well spent and it will bring even more back into the business.

Therefore never underestimate the power of the written word when it comes making your Business Website more profitable. Because it is these words that are designed to capture a new prospect’s attention and then slowly turn them from someone who’s just “looking” into someone who’s now “buying”.

And of course this is the most important thing your business website needs to achieve. It doesn’t matter if you’re selling products or if you’re offering a service, your website needs to be able to add to your bottom line.

So what are the best ways to use words on a web page?

Well there are 3 very effective ways of using words . . . .

• Text,
• Video, and
• Audio

Text is still by far one of the most effective ways of getting your message across and here’s the reason why. There’s no guarantee that every web visitor will watch your video or listen to your audio, so your message may not get across. Sure you can set them to play automatically but by doing so you may run the risk of starting off with a bad impression.

Some web users don’t like videos and audios that start without their permission. Whereas text can be right in their face without being offensive, simply because it’s what most people expect to see when they land on a web page anyway.

But why is text so powerful and effective?

Text gives you the opportunity to write a good headline, capture someone’s attention, keep them reading and then finally steer them toward the outcome you desire (aka your “Call to Action”). This is vital if your website is to offer any type of value to your business but there are some other very important reasons as well.

Firstly, the Search Engines really do like websites with plenty of text. Search Engines love “content” or “information”, as after all this is what most web users are after anyway. They are after answers to questions and if you can answer your target market’s questions then you will “connect”.

Next, Search Engines love text because it helps them to determine what your web page is all about. You see, Search Engines above all, want and need to deliver “Relevant” Results to their users to make them happy. Therefore, by adding text to your web page you’ve just made their job easier and you’ll be rewarded by being much better positioned in their results.

But not only that, there is another big benefit for you that is also vital for your success.

By using relevant text on your website you then have the ability to attract traffic to your business website that is more targeted, aka “Targeted Traffic”.

The ability of your website to achieve this is vital and the reason why is this. It is always much easier to sell something to someone who is actively searching online for what you have to offer rather than someone who might need it but not when they come across you.

Therefore the bottom line is this . . . . Targeted Traffic will always give you your best results and having relevant text on your website is one of the best ways of attracting it. It’s as simple as that.

Next up, Video Clips are also a very effective way to convey a message on your website. By using a video clip you’ll then go from being a faceless business owner to a real person. Videos are a great way to establish trust (and rapport) and display credibility, two very important ingredients of effective business website redesign.

The downside of videos though is as we’ve already mentioned. There is no guarantee that your video will get watched as it requires an action which is one more step than reading the text on a page that is already there. Plus it is not as easy or as effective as text in conveying to the Search Engines exactly what your web page is all about. Therefore always include plenty of text on a web page that also contains a video.

Audio recordings can also be a very effective means of connecting with your visitors as well and here’s one of the best ways to use them. Get someone to interview you and fill it full of valuable content that is relevant, valuable and helpful to your audience. Don’t fill it up with a pure sales message though, that sounds staged. If you do, your listeners will not listen and your efforts will be wasted.

So now you have the vital ingredients you need to consider, first and foremost for your next Business Website Redesign. These are the aspects you can improve to give you the very best results and these are the aspects that will give you the biggest return on your investment.

Remember, having a professional, well designed website is a key ingredient, as presentation is important, but if you start and stop there, then you’ll fall well short of your goal to attract more new customers and clients to your business.

Therefore, presentation is important but when it comes to business websites, it definitely isn’t everything.

What WebBiZsites™ can do for you

At WebBiZsites™ we take a Holistic approach to web design.

We understand that if you’re in business, what you need from your Business Website more than anything else is RESULTS. It’s as simple as that.

Whether you’re spending money on Web Design or Website Redesign it doesn’t matter, you need to get a return on your investment.

In other words the money you spend needs to be able to bring more money into your business, because if it doesn’t it’s just a waste of money.

You see, here at WebBiZsites™ we understand that your Business Website is an opportunity for your business to,

• be projected in the very best light,
• connect and appeal to your target market, and then
• send more new customers and clients to your business.

Therefore Contact Us today so we can then sit down and discuss your Website Redesign needs. It doesn’t matter where in Australia you might be. We can easily catch up on Skype.

So, think of your website redesign as an opportunity to send more business your way.

Fill in the form below and contact us today OR If you’d like my immediate attention then call me on this number here, 0410 328 742