Business Web Design
Discover One of the Biggest Mistakes Business Owners Consistently Make with Their Business Web Design
The good news is it’s easy to fix, once you understand two very basic essentials to Good Business Web Design
Recently I was in a local business here in Melbourne and the business owner was telling me what a professional looking web design he had for his website. He showed me on his computer and he was right, his web design did look pretty good. He was very proud of it indeed.
He then went onto tell me how it looked so much better than his competitors and you know what? He was right once again. But then when I got home a decided to take a closer look at his website and what I discovered was this . . . .
The actual appearance of the web design, the graphics, the images and the flash was really the only thing on the site than was so called “professional”. All other vital aspects of good Business Web Design were sadly lacking. The SEO was insufficient and incorrect, large areas of text were hidden away in flash files, most of the content was pushed below “the fold” by over sized photos and so on and so on . . . .
Then it hit me what the problem really was. It was something that I’d known for quite a while but it really wasn’t until I spoke to this business owner that it actually hit me.
Most business owners design their websites (or get them designed) to suit themselves, their own personal tastes and what they perceive their customers will like.
“So what’s wrong with that?” I hear you ask
Well bare with me because I’m about to explain, as this would have to be the No1 mistake business owners make with their business web design . . . . not just in Melbourne, not just in Australia but nearly everywhere in the big wide world today . . . . . and the reason why it’s a mistake is this . . . . .
Customers don’t care what your website looks like. Obviously it’s appearance needs to be appealing but what a customer is looking for, first and foremost is what you can do for them. Can you solve their problems and can you do it with credibility and the best way to convey this to them is with WORDS.
Not with Photos, Not with Graphics and Not with Flash Animations . All of these things will help but at the end of the day if you want to convert your web visitors into customers the best, most effective and by far the most rewarding way to do it is with good old fashioned WORDS aka TEXT.
And the reason why is simple . . . . .
Most visitors that click onto your business website haven’t yet heard about you yet and as such they are not yet your customers, they are simply prospects. At some stage while they are on your website they then have the potential to become customers or future customers.
Therefore to put it simply, if you want to convert your web visitors into customers, you need to talk to them just as you do when they come into your store.
So why do most business owners fill their business websites full of images and graphics? Well they do it because most web designers these days have at their fingertips some very advanced web design software that can do all sorts of amazing things. It’s easy for a web designer to sell this type of web design to a client.
After all if it looks great it must be good right ??????
Most of these effects can be constructed easily but to go away and have to construct a few sentences about a business, that they probably know little about isn’t quite as easy. Then to write those sentences and fill them full of words that might actually give a prospect enough confidence to then go and buy is even more difficult again.
“But most web visitors don’t read the text on websites anyway,” I hear you say.
Well here’s a proven fact . . . . .
If you can give them something worth reading, they’ll read it alright.
See, you have to understand this. The objective of any business web design is to attract prospects that are actively search for what you have to offer. You’re not placing text on web page for just anyone to read. It’s meant for people that are searching for something specific.
Therefore if you can write something that is related to what you have to offer and then attract someone who is searching for what you have offer, then all of a sudden you have a connection and the ability to turn your visitors into a customers and clients.
So why does the text on some web pages not get read?
- Firstly far too many websites have the ability to attract too many visitors that aren’t really relevant,
- too many websites are cluttered with too many of those photos and graphics we’ve already spoken about, which do little to covert customers and simply distract visitors away from your text and,
- most of the text that is used in many business web designs isn’t enticing enough to keep the reader reading anyway.
So now you’ve probably wondering how to replace all those irrelevant visitors with “targeted visitors” that are actually looking for what you’re selling and how to fill your web pages full of text and words that turns prospects into customers and clients that want to buy your products and services . . . . .
Well it’s simple really. The first step for us is to get to know you and your business and then go and conduct research. This needs to be the foundation of any business website because without it . . . . you’re really just guessing aren’t you.
Therefore if you’d to find out how connect with your ideal clients and customers then contact us today because we’d love to be able to show you just how it’s do.
So there you have it the two Basic Essentials are firstly getting to know you and your business to determine your ideal clients and customers and then conducting research to find out the best way to connect with them.
Small Business Web Design
The 3 ESSENTIALS for ANY Small Business Web Design
These 3 essentials will have the power to transform your Small Business Website into a Customer Magnet that converts like Crazy
Whether you’re a small business service provider or sell products either online or from your place of business, it’s all that same. You’re in the business of attracting prospects and then turning them into customers and clients,.
This is how you make a profit and this is how you stay in business and this of course is how you continue to offer a service. Now with the arrival of the internet never has there been a better opportunity to achieve these goals on a scale much greater than ever before.
Enter the small business website, potentially the greatest customer attracting tool ever invented in the history of business but also one of the most under utilised and most misunderstood as well. Now this might seem like a big statement but where most small businesses go wrong is they fail to implement just one of these 3 essentials to their small business web design.
As a consequence their business websites fail to attract prospects and the few they do, they then fail to convert into customers. This is the reality of many small business web designs and this is the reason why just so many of them add zero value to the businesses they represent.
In other words they are leaking customers and they are leaking money. But here’s the good news, it doesn’t have to be that way . . . . . and the reason why is simple.
For those small businesses that really do want to succeed online, the competition really isn’t that great and the reason why has got a lot to do with the philosophies of many small business owners and the people they get to develop their web design.
Just recently a saw a web design company offering 2 page small business websites for just a couple of hundred dollars and I’ve gotta say . . . . . this really blew me away.
Now if you’re a business that needs customers just to survive (of course most do), then I can only guess that the only reason you’d want to represent your business with a 2 page website would be because you’ve go too many customers and you’re trying to turn customers away, right?
But then again, if you’ve got too many customers then surely you can afford to spend more than just a couple of hundred dollars on your web design?
So what sort of small business would this type of web design be targeted at? Well, one can only assume it’s targeted at small businesses that might be struggling, are in start up mode or maybe the owner just hasn’t been educated in opportunities that a good small business web design can bring to their business.
You see if you’re in small business and want to stick around for any length of time, then a business website and/or blog are the last things you really should be skimping on. After all, the potential of a good small business web design to attract customers is just far too great to ignore.
Therefore if you’re a new or struggling business, you, more than anyone needs a web design that is designed to get you customers and designed to get you profitable.
So lets now get straight to the heart of the matter and look at exactly what the 3 essentials are (that are too often ignored) for any type of small business web design?
Well firstly, a small business website (and this really goes for any type of business web design) needs to be able to,
Attract prospects,
it then needs to
Engage those prospects,
and then most importantly;
it needs to be able to Convert those prospects into Satisfied Customers
“But so what?” I hear you say . . . . “anyone in small business knows this. These are the basics of any type of business.”
Well this is true, but here’s the reality . . . . . small business owners know and understand this, but most of them have web designs that don’t.
The cold hard facts of the matter are this . . . . . there are very few small business websites out there in internet land that actually do just one of these essentials effectively.
Therefore, if you’re a small business owner that already has a website or blog then ask yourself honestly . . . . . how well do you think your business web design does these 3 key essentials or even just 1 of these essentials?
It might attract loads of visitors but do you actually know if they are “prospects”?
Are your web visitors actually actively searching for what you have to offer?
OR
Did they just stumble across your site, decide to take a quick look and then click away because it wasn’t quite what they thought it was?
This is what the majority of visitors to websites are. They are just “tyre kickers” and the reason why is simple . . . . it’s got to do with the way your website is set up. But here’s the good news, it is possible to set up your website so that it does attract more prospects and less tyre kickers. This is what you need to consider and this is the starting point.
Next, you need to ask yourself . . . . . “has my web design then got the ability to keep prospects on the web page long enough to turn them into customers?” Have you provided them with a good enough reason to stay and want to become your customer?
Therefore, these are all very important essentials and the good news is they are all very achievable but only when your small business web design is set up correctly to achieve all 3 of these essentials so that they then work in harmony.
Therefore the bottom line is this, how many visitors you get to your website is irrelevant, it’s how many customers your get that’s important.
Now some people may tell you that if you can increase the number of visitors to your website you will get more customers and generally speaking this is true, but . . . . .
The most effective, efficient and cost effective way to increase the customer pulling power of your website is to first implement the 3 essentials we’ve just spoken about here today.
So now you’re probably wondering how to go about achieving these 3 key essentials into a web design so your small business can take full advantage of what the online world has to offer to your bottom line?
Well, here’s what you need to do . . . . follow the link just below and fill in the web design quote form. Then we can set up a meeting to discuss your needs.
Why?
Well if your in Small Business then you need customers and what we’d like to do is show you how to create a web design that’s designed to exactly that, get you more new customers.
Cheers
What REALLY Matters for Businesses that want Online Results
“Never before have we Business Owners ever been so fortunate.
Living in the era of the Internet, we now have the potential to tap into a near endless supply of our Ideal Customers and Clients.
Knowing how to connect though is the secret.
Therefore if you can tell us who your ideal customers and clients are, we’ll show you how to connect with them.”
PS. “Here’s something we're very conscious of with every Business Website we make . . . .”
A Business website will only ever cost you money when it fails to make you money
"Therefore, never consider your Business Website an expense or something that devalues over time. But rather, an asset that you own, that will continue to attract more and more new customers and clients to your Business as time goes by".
