How to Increase Web Traffic
How to Increase Web Traffic to Your Business Website
The question of Increasing Web Traffic to any business website would have to be one of the most asked questions on the Internet, but is it really the Correct Question that needs be asked?
For starters I would say the answer to that question would definitely be “no”, because here’s one of the biggest problems that many business websites that do get traffic have. Most of the traffic they get isn’t targeted.
In other words it’s not relevant, which means that when the majority of their traffic lands on their website they simply click away. Therefore the first thing you need to consider about attracting traffic to your business website is that it needs to be Targeted Web Traffic because here’s the bottom line . . . .
A small amount of targeted traffic will always be much more profitable to a business that large amounts of general traffic.
Therefore the question that really needs to be asked is, “How do you increase Targeted Web Traffic to your website”, so that’s what we’ll talk about here today.
How to Increase Targeted Web Traffic to your Business Website
Before we get underway I’d like to share with you one of the biggest mistakes that the vast majority of business websites make in the quest to increase their web traffic.
Most business owners go and get their business website built (or they build it themself) and then they go away and ask the question, “how do I start driving traffic to it?”
Well, here’s the reality. This question needs to asked first. It needs to asked, and it needs to be considered even before you make any decisions about your business website and the reason why is this.
How well you construct your website is vital in it’s ability to attract targeted traffic.
Therefore, the first step in increasing traffic to any website needs to be to ensure your business website is highly optimised right from the very start, because if it isn’t . . . .
- It will cost you a lot more money,
- It will cost you a lot more time, and
- It will cost you a lot more effort,
to increase the traffic flow to it. It’s as simple as that.
Therefore if you’ve already got a business website you need to do an analysis of how well optimised your website really is, because in the both the short and long term, this will be by far the best, the easiest, the most cost effective, the least time consuming and the simplest method you’ll find anywhere to increase web traffic to your website and her’s why.
Business Websites that have been researched thoroughly, and then highly optimised with good on-site SEO right from the very start have a big, big advantage over those that haven’t.
So here’s the good news for those that have.
The vast majority of business websites on the internet today,
- haven’t been researched at all, and
- those that have, have had inadequate research conducted.
And as a result, this reflects really badly on their On-site SEO which in many cases is non-existent and ultimately means their ability to attract targeted traffic in very low.
Therefore for those websites that have been researched and have highly optimised On-site SEO it makes it very easy to compete. This means that your business website then has the potential to rank much higher in the search results for your keywords for much less effort and cost.
Top Traffic Tips to Increase Web Traffic to your Business Website
- As we’ve already stated the first step should always be research or more precisely, keyword research. You need to be able to find the keywords that your targeted traffic is using when they are searching for the products or services you have to offer.
- Once you’ve worked out what your relevant keywords are you’ll then need to be able to include them on your website. This means incorporating them into your domain name, the content on your pages and the meta data, which is what the search engines look at when they determine just how relevant your website is.
- Next you need to be able to add content to your website from time to time and the easiest way to do this is to include a blog. Now I understand that not all business owners might have time to add posts (every now and again), but if you can, you will get a huge benefit from doing so and the reason why is this; Blogs are a magnet for attracting targeted web traffic.
- Set up a Facebook page and market your business on Facebook.
- Set up a Twitter account and tweet about your business.
- Join Linkedin and build a business network, especially if you offer services to other businesses.
- Write articles and distribute them to article directories.
- Submit your Business Details to any number of free Business Directories on the internet.
- Leave comments on other related business blogs.
- Join forums that target your demographic and become active,
- set a up a PPC campaign,
- and the list goes on and on . . . .
Therefore these are all tried and tested methods of increasing web traffic to your website.
Here is, by Far, the Most Important Traffic Tip I could possibly give you . . .
The better you can do tips 1, 2 & 3 (and in particular tips 1 & 2) the less you’ll have to do of tips 4 to 11. In other words, Thorough Research and On-site SEO are an absolute essential for driving targeted traffic to your business website. If you can add a blog and update it regularly then all the better, but get steps 1 and 2 correct and you’ll be ahead of your competition by an absolute mile.
How WebBiZsites™ can Increase Web Traffic to your Business Website.
The first step to increase traffic to your website is to sit down with you and get to know you and your business first. You see, website research doesn’t just involve keywords research. It also involves us getting to know you and your business and understanding exactly what you want your website to do and exactly who you want to connect with.
Then, the next step is conduct thorough keyword research from which we can present to you a blueprint of your ideal, traffic attracting website. Both these steps are vital and failing to follow them will only lead to an under performing website.
So, it doesn’t matter if you already have a business website or if you’re just starting from scratch, we can either build you a website or improve your existing website so it will attract traffic like never before.
Therefore don’t be like most business website owners and look toward external sources to increase your web traffic. Because if you can get your website optimised correctly right from the start, your reliance on other, more costly and time consuming sources to increase web traffic will be so much less.
Targeted Web Traffic
There’s no doubt that there is no Better Type of Traffic you can send to your Business Website than Targeted Web Traffic.
What is the Best Targeted Traffic? Why is Targeted Web Traffic so Important? but more importantly, what is it’s True Definition?
Well, for starters most Business Website owners have probably got their own definition of exactly what Targeted Traffic is. But considering that this website is all about Business Web Design then let’s look at it in that context. A Business Context.
Therefore it’s probably best to take it back one step and first consider exactly what the intent of a Business Website really should be.
Now this might be obvious to many but I think that it’s still probably worth mentioning because without a doubt most business website don’t reflect this intent very well at all.
Therefore the primary intent of any business website needs to be to SELL. To either sell a product or a service or in some cases it might even be an idea (or concept). Nevertheless it doesn’t matter what you’re selling because if you don’t make this you’re primary intent and you don’t get good at it, then guess what? . . . . you’re on your way to going broke.
Now yes, I know, in this era of Social Media the word “sell” has now become a bit of a dirty word. We’re now told that if you come on too strong you’ll just drive prospects away. Therefore it’s always best to build a relationship first and then after you’ve done that you can then slowly introduce the product.
Now this can be a very effective way to sell something in Social Media but what I’d like to talk about here is an even better way to sell something. You see, there are people actively searching on the internet today, right now, for products and services that you already have to offer on your website . . . . and do you know what these people are called??????
Exactly . . . . Targeted Web Traffic.
Therefore, from a Business Website perspective here’s the definition of Target Web Traffic. People who are actively searching for what you have to offer.
And why is this so important?
Well, any experienced sales person knows that . . . .
It is always easier to sell something to somebody who is actively search for what you have to offer. Rather than someone who might need what you have but may not need it when they come across you.
Therefore, when we’re talking about Targeted Web Traffic for Business Websites it’s important to understand this . . . .
You primary focus should not be attracting people in your demographic!
“What?” I hear you say, “Well, that defies logic!”
Well, remember I did say your primary focus. Knowing and targeting your Demographic is very important but here’s what you need to know and do first and foremost.
Your first choice for Targeted Web Traffic should always be, as we just said . . . . people who are actively searching for what you have to offer. And how does this differ from your demographic?
Well lets use an example to explain.
Lets say we’re in the business of selling Gardening Tools online. If I was to ask you, “how easy do you think it would be to sell gardening tools on a gardening website?” I’m sure you say, “Yes, it would be very easy” and of course to some extent you would be right.
But do you think the traffic you’d attract would be targeted web traffic? After all, you’d be attracting Gardeners right?
So are gardeners targeted web traffic when it comes to selling gardening tools?
Well, let’s look at another prospect and consider if he might be considered targeted web traffic. We’ll call him “little Johnny”. Now little Johnny is 14 years old and knows absolutely nothing about gardening. He’s not even interested in it.
But here’s what’s important. Johnny has a granny who lives in another city, who just loves gardening and has a birthday coming up. Therefore, Johnny gets on the internet and starts searching for gardening tools that he can purchase and send to his grandmother as a present.
So now, who do you think is your ideal customer (aka Targeted Web Traffic) is now?
We’ll of course it’s Johnny, and the reason why is simple. Johnny has the intent to buy, whereas gardeners on a gardening website might need your gardening tools but they may not be in a buying mood. They may simply be looking for information about gardening when they come to your website.
Therefore this is the real secret to understanding exactly what TARGETED WEB TRAFFIC really is. It’s attracting visitors to your website that have shown an intent that they need your products and services.
And how have they shown that intent?
Well, they’ve done it simply by adding the relevant keywords into the search box in a search engine. It’s as simple as that. So what you’ll find, as we’ve shown from the example above, is that it doesn’t matter if the traffic you attract to your website isn’t a part of your demographic (or even if it is).
What is important, is just like Johnny, they are after what you have to offer. Therefore this is the Best Targeted Traffic you could ever attract to your website.
So, how do you attract traffic that is searching for what you have to offer?
It’s simple really and you may already know this, but the best way to connect with targeted web traffic is through the correct use of keywords. How you use them on your website and how you use them on the other means of promotion you use for your business website elsewhere on the internet, but even more importantly . . . .
It’s got to do with how you SELECT the keywords you use on your business website.
How to select the correct keywords to use on your Business Website to attract more Targeted Web Traffic.
This step is vital. In fact it’s the most important step in creating any business website and the reason why is simple . . . .
How well you select the keywords you use on your website will ultimately determine how much Targeted Web Traffic your business website attracts. It’s as simple as that !!!!!!
So how do you ensure you select the correct keywords that will send you all the Targeted Web Traffic that your website needs?
Well, what you need to do is research. You need to be able to research your website right from the start . . . . before you do anything. Before you select the domain name, before you decide what and how many pages you’re going to have on your website and in some cases, even before you select which products or services will be your frontline products or services to promote.
Therefore, if you’re in business and want to attract that, “all important” Targeted Web Traffic to your Business Website, that will give you the sales you need to make it all worthwhile . . . . then here’s one piece of vital information you need to understand and follow.
When you go to your web designer to get your business website designed for the very first time, you should never tell him/her what you do and don’t want because unless you’re an expert at website research, the unfortunate fact is that you don’t know. You are only guessing and what you are doing is setting yourself up for an under achieving website that probably won’t attract very much targeted traffic at all.
Therefore here’s what you need to do . . . . When you first consult with your web designer you need to ask them . . . . “Can you research my website first so that you can then suggest to me, and present to me, a plan of how my business website can be constructed to attract as much Targeted Web Traffic as it possibly can?”
And if they say “no” or “why?” , then I’d say, walk a mile. Because ultimately it’s this research that will determine just successful your business website will be.
In summary – Here’s the bottom line.
- There is no better type of business website traffic than Targeted Web Traffic,
- Understanding exactly what Targeted Web Traffic is, will be vital for your website’s success,
- Constructing your business website around keywords is the secret to your success,
- Selecting the correct keywords can only be achieved through thorough research,
- Not following these steps equates to leaving your success to chance.
How Can WebBiZsites™ help you to get more Targeted Web Traffic to your Business Website?
As we’ve already stated, research is the secret to success with any business website. Therefore, the first step in creating a business website that attracts Targeted Web Traffic is for us to discuss your needs and get to know you and your business. Then we can conduct research and put together a plan that is taylor made towards your online needs.
Therefore to get in contact and take your first step to attracting more Targeted Web Traffic simply follow the link below, fill in the form and we’ll contact you.
Thanks for Reading
What REALLY Matters for Businesses that want Online Results
“Never before have we Business Owners ever been so fortunate.
Living in the era of the Internet, we now have the potential to tap into a near endless supply of our Ideal Customers and Clients.
Knowing how to connect though is the secret.
Therefore if you can tell us who your ideal customers and clients are, we’ll show you how to connect with them.”
PS. “Here’s something we're very conscious of with every Business Website we make . . . .”
A Business website will only ever cost you money when it fails to make you money
"Therefore, never consider your Business Website an expense or something that devalues over time. But rather, an asset that you own, that will continue to attract more and more new customers and clients to your Business as time goes by".
