There’s no doubt that there is no Better Type of Traffic you can send to your Business Website than Targeted Web Traffic.

What is the Best Targeted Traffic? Why is Targeted Web Traffic so Important?  but more importantly, what is it’s True Definition?

Well, for starters most Business Website owners have probably got their own definition of exactly what Targeted Traffic is. But considering that this website is all about Business Web Design then let’s look at it in that context. A Business Context.

Therefore it’s probably best to take it back one step and first consider exactly what the intent of a Business Website really should be.

Now this might be obvious to many but I think that it’s still probably worth mentioning because without a doubt most business website don’t reflect this intent very well at all.

Therefore the primary intent of any business website needs to be to SELL. To either sell a product or a service or in some cases it might even be an idea (or concept). Nevertheless it doesn’t matter what you’re selling because if you don’t make this you’re primary intent and you don’t get good at it, then guess what? . . . . you’re on your way to going broke.

Now yes, I know, in this era of Social Media the word “sell” has now become a bit of a dirty word. We’re now told that if you come on too strong you’ll just drive prospects away. Therefore it’s always best to build a relationship first and then after you’ve done that you can then slowly introduce the product.

Now this can be a very effective way to sell something in Social Media but what I’d like to talk about here is an even better way to sell something. You see, there are people actively searching on the internet today, right now, for products and services that you already have to offer on your website . . . . and do you know what these people are called??????

Exactly . . . . Targeted Web Traffic.

Therefore, from a Business Website perspective here’s the definition of Target Web Traffic. People who are actively searching for what you have to offer.

And why is this so important?

Well, any experienced sales person knows that . . . .

It is always easier to sell something to somebody who is actively search for what you have to offer. Rather than someone who might need what you have but may not need it when they come across you.

Therefore, when we’re talking about Targeted Web Traffic for Business Websites it’s important to understand this . . . .

You primary focus should not be attracting people in your demographic!

“What?” I hear you say, “Well, that defies logic!”

Well, remember I did say your primary focus. Knowing and targeting your Demographic is very important but here’s what you need to know and do first and foremost.

Your first choice for Targeted Web Traffic should always be, as we just said . . . . people who are actively searching for what you have to offer. And how does this differ from your demographic?

Well lets use an example to explain.

Lets say we’re in the business of selling Gardening Tools online. If I was to ask you, “how easy do you think it would be to sell gardening tools on a gardening website?” I’m sure you say, “Yes, it would be very easy” and of course to some extent you would be right.

But do you think the traffic you’d attract would be targeted web traffic? After all, you’d be attracting Gardeners right?

So are gardeners targeted web traffic when it comes to selling gardening tools?

Well, let’s look at another prospect and consider if he might be considered targeted web traffic. We’ll call him “little Johnny”. Now little Johnny is 14 years old and knows absolutely nothing about gardening. He’s not even interested in it.

But here’s what’s important. Johnny has a granny who lives in another city, who just loves gardening and has a birthday coming up. Therefore, Johnny gets on the internet and starts searching for gardening tools that he can purchase and send to his grandmother as a present.

So now, who do you think is your ideal customer (aka Targeted Web Traffic) is now?

We’ll of course it’s Johnny, and the reason why is simple. Johnny has the intent to buy, whereas gardeners on a gardening website might need your gardening tools but they may not be in a buying mood. They may simply be looking for information about gardening when they come to your website.

Therefore this is the real secret to understanding exactly what TARGETED WEB TRAFFIC really is. It’s attracting visitors to your website that have shown an intent that they need your products and services.

And how have they shown that intent?

Well, they’ve done it simply by adding the relevant keywords into the search box in a search engine. It’s as simple as that. So what you’ll find, as we’ve shown from the example above, is that it doesn’t matter if the traffic you attract to your website isn’t a part of your demographic (or even if it is).

What is important, is just like Johnny, they are after what you have to offer. Therefore this is the Best Targeted Traffic you could ever attract to your website.

So, how do you attract traffic that is searching for what you have to offer?

It’s simple really and you may already know this, but the best way to connect with targeted web traffic is through the correct use of keywords. How you use them on your website and how you use them on the other means of promotion you use for your business website elsewhere on the internet, but even more importantly . . . .

It’s got to do with how you SELECT the keywords you use on your business website.

How to select the correct keywords to use on your Business Website to attract more Targeted Web Traffic.

This step is vital. In fact it’s the most important step in creating any business website and the reason why is simple . . . .

How well you select the keywords you use on your website will ultimately determine how much Targeted Web Traffic your business website attracts. It’s as simple as that !!!!!!

So how do you ensure you select the correct keywords that will send you all the Targeted Web Traffic that your website needs?

Well, what you need to do is research. You need to be able to research your website right from the start . . . . before you do anything. Before you select the domain name, before you decide what and how many pages you’re going to have on your website and in some cases, even before you select which products or services will be your frontline products or services to promote.

Therefore, if you’re in business and want to attract that, “all important” Targeted Web Traffic to your Business Website, that will give you the sales you need to make it all worthwhile . . . . then here’s one piece of vital information you need to understand and follow.

When you go to your web designer to get your business website designed for the very first time, you should never tell him/her what you do and don’t want because unless you’re an expert at website research, the unfortunate fact is that you don’t know. You are only guessing and what you are doing is setting yourself up for an under achieving website that probably won’t attract very much targeted traffic at all.

Therefore here’s what you need to do  . . . . When you first consult with your web designer you need to ask them . . . . “Can you research my website first so that you can then suggest to me, and present to me, a plan of how my business website can be constructed to attract as much Targeted Web Traffic as it possibly can?”

And if they say “no” or “why?” , then I’d say, walk a mile. Because ultimately it’s this research that will determine just successful your business website will be.

In summary – Here’s the bottom line.

• There is no better type of business website traffic than Targeted Web Traffic,
• Understanding exactly what Targeted Web Traffic is, will be vital for your website’s success,
• Constructing your business website around keywords is the secret to your success,
• Selecting the correct keywords can only be achieved through thorough research,
• Not following these steps equates to leaving your success to chance.

How Can WebBiZsites™ help you to get more Targeted Web Traffic to your Business Website?

As we’ve already stated, research is the secret to success with any business website. Therefore, the first step in creating a business website that attracts Targeted Web Traffic is for us to discuss your needs and get to know you and your business. Then we can conduct research and put together a plan that is taylor made towards your online needs.

Therefore to get in contact and take your first step to attracting more Targeted Web Traffic simply follow the link below, fill in the form and we’ll contact you.

Thanks for Reading