What is WordPress?
WordPress is an Open Source (meaning free) Blogging and Website Software Platform which was originally developed for bloggers in 2003. Since then it has developed in a very powerful and popular Content Management System (CMS) and is now used quite extensively all over the planet as a platform for creating Business Websites.
Why Use WordPress for Your Business Website?
WordPress offers many advantages as a Business Website Platform that many other types of website software don’t,
- For starters, it’s a CMS which means that you, the business owner, can easily log into your WordPress Dashboard and make minor changes on a need to basis. This means that if you’ve just changed or added a business address, phone number, employee or whatever, you can make changes straight away. You don’t need to contact your web designer and then wait for him to find time to do it for you. You can do it straight away and the best part is you don’t need any web skills to do it. Therefore it’s very convenient.
- Next up, the search engines really do favour websites that are created with WordPress. Why? Well, WordPress can easily be updated and because the search engines like new and fresh information you’ll get one big tick of approval from the search engines in the form of a much better ranking when ever you add to your website.
- WordPress is also constantly being developed and improved. This is a big advantage to any Business Website because this means that your website will always be compatible with the latest Web Standards (W3C) and browsers as they change and evolve over time. So what does this mean? It means that because you’re using WordPress your website/or parts of it won’t stop working all of a sudden as standards evolve and improve. Therefore, you can always keep your WordPress software up to date by activating the free upgrades with the simple click of a button.
- Another big, big advantage to Businesses using WordPress is that a whole industry of support businesses have evolved around this software. This means that there is a near endless supply of WordPress Plugins and WordPress Widgets that are readily available, many of which are free . . . . So, what does this mean? . . . . It means that WordPress in highly customisable and it’s functionality is greatly increased. WordPress can easily be transformed into an eCommerce site (with Shopping Carts), Forums can be added, Memberships Sites added, Business Directories, Social Media sites, Real Estate formats, Video Sites, Photo Galleries and the list goes on and on.
- So what does all this mean to you, the Business Owner? Well for starters it means that you’ll be using a piece of software that is used by 14.7% of the top 1 million websites in the world and now powers 22% of all new websites created today. As you know, things don’t become as popular as this unless they are the best. Businesses don’t evolve and base there business and product line around someone else’s product, unless “someone else’s product” (WordPress) is simply the best. It’s as simple as that.
What you, the Business Owner Need to Consider . . . .
If you’re a Business Owner and already have a business website that is made with Website Software other than WordPress then the first question you need to ask your Web Designer is . . . . Why? . . . . Why didn’t you create my Business Website with WordPress?
And if they reply with a comment like “WordPress is just a Blogging Software” or “It doesn’t allow us to be creative enough” or “it cannot do all the things you need it to do” Then you really do need to reconsider the credibility of what you are hearing.
Because Here’s the Reality . . . .
- WordPress is more than just a Blogging Software. It can be used solely as a Website software. You can add a blog if you like and the blog can be added as either a feature or discretely if want the website to be the focus. So it is very flexible in that regard.
- A WordPress Website design can be as creative or as simple as the Web Designer wants to make it (believe me, simple is much better for business). There are all manner of WordPress Theme Generating Software that is available that can create very professional WordPress Designs. Here’s just one that is very good . . . . Artisteer
- Plus WordPress can be virtually transformed into whatever you want it to do, whether it be a Forum, Directory or eCommerce etc as stated earlier. There are just so many businesses that provide plugins and widgets for WordPress that it would be difficult not to find exactly what you’re searching for (Many are free although donations are encouraged).
So you can see there are many, many advantages to using WordPress as your Business Website software.
Therefore if you already have a Business Website created with software other than WordPress or if you are considering getting a Business Website built for the very first time, then you really do need to consider using WordPress, because the bottom line is this . . . .
If you’re not using WordPress for your Business Website, then the Website you have, could possibly be losing you money or even worse costing more money that it should (through ongoing SEO fees). It’s just that simple . . . .
If WordPress is so easy to use then why use the Services of a WordPress Web Designer to Build and Create your Website?
WordPress is one of the easiest CMS’s going around for creating Websites and Blogs. You don’t need very many skills at all to create a WordPress Website from Scratch. In fact the average Small Business Owner could easily teach them self how to use WordPress and then create a half decent website over the course of just a couple of weekends. It really is that easy.
In fact if you wanted to give it go here’s a very good resource here that will teach you all you need to know. After all, this is the approach that many Small Business Owners take when they first build their Business Website or Blog.
But is this Really the Best Way To Go and What Really is Involved in Building a WordPress Website that is FOR BUSINESS and one that is designed to get you more new Customers and Clients?
Well, what I’m about to tell you here is something that not many Web Designers will probably tell you.
The most important step in creating any type of Business Website, whether it’s made from WordPress or whatever else, isn’t the design . . .
It is this . . . .
- Research, and do you know what the second most important step is?
- More Research, It’s as simple as that . . . . and cannot be overstated.
Why? Well if your Business Website hasn’t been researched then the bottom line is simple . . . . there is a very good chance that your website is costing you money.
This is why I always say . . . . “A Business Website will only even Cost you Money when it fails to Make You Money”.
In other words, if you go and spend your valuable time creating and building your own business website, without conducting research beforehand, then there is a very big chance that what you’ll create will be something that will fall well short of it’s potential.
So what you’ll very quickly discover is that the money you saved up front is now costing you and your business money over the long term through lost revenue, lost customers and clients and lost opportunities.
Therefore here’s what you need to consider First and Foremost when you engage a Web Designer to build and create your Business Website.
The money you spend on a Good Web Designer, who knows how to conduct research, isn’t just spent on putting a WordPress site together. After all, you can easily learn how to put a WordPress Website together (if you’ve got the time and inclination).
What you’re paying for is the expertise and the time taken to conduct thorough research for your new WordPress Website. And then take that research and use it to create your Business Website.
Because if you don’t do the research beforehand, you’re really just poking around in the dark or at the very best guessing. And of course you don’t need to be very smart to know the type of results you usually get when you guess, do you?
Therefore this is where a good WordPress Web Designer is worth their weight is gold. They will know . . . .
- how to research a website, first and foremost,
- how to take this research and use it to attract relevant and targeted traffic to your website,
- get that targeted, relevant traffic (prospects) to stay on your website and not click away, and then,
- get those prospects to follow your “Call to Action” and take that vital step to becoming a long and valued Customer or Client.
So, research is vital for any Business Website as it will,
- save you lost/wasted time,
- save you on lost revenue, and finally it will have the ability to,
- make you and your business money and ultimately grow.
“Your can lose money in business, but there’s always the opportunity to earn it back. Waste time though . . . . and it’s gone forever!”
Therefore, what you’ll find is that all the Business Websites, WebBiZsites™ creates are based on research, but not only that, we’ll then turn that research into a Business Website that is designed to get you more customers and more clients . . . .
Because after all that’s the bottom line . . . . right?
You don’t really want a Business Website . . . . what you really need are more new customers and clients and it just so happens that the best way to do it is to create a WordPress Website that will achieve this for you.
So, simply follow the link below and take the first step to discover how you can use a WordPress Business Website, created by WebBiZsites™ to start sending more customers and clients through your doors.
Thanks for Reading
What REALLY Matters for Businesses that want Online Results
“Never before have we Business Owners ever been so fortunate.
Living in the era of the Internet, we now have the potential to tap into a near endless supply of our Ideal Customers and Clients.
Knowing how to connect though is the secret.
Therefore if you can tell us who your ideal customers and clients are, we’ll show you how to connect with them.”
PS. “Here’s something we're very conscious of with every Business Website we make . . . .”
A Business website will only ever cost you money when it fails to make you money
"Therefore, never consider your Business Website an expense or something that devalues over time. But rather, an asset that you own, that will continue to attract more and more new customers and clients to your Business as time goes by".
